I Hate Fastfood and It Hates Me, or: NO, IT'S NOT OKAY!

For much of this decade advertisers have been trying to burrow into vernacular speech with stupid comitee-engineered slang. They make up words vaguely associated with their product's characteristics or with the specifics of their campaign; kindred with a word like, "Toyotathon," but without the certain charm that has aided that offering's malignant persistance.

Poisonous to people who take joy in language or ability to communicate, they split the ear like thunder, distant yet random and terrifying.
Invetions like the insipid mind-crater, "McNugnut" make merely pesky nomens like "Fig-Newman" seem melodious.

It seems advertisers are testing the limits, waiting for someone smack their hand and tell them No.

Well I'm saying it, before things go any further: It is NOT okay!

Let's list some more examples, because this unchecked lattitude has led to more than just simple inanity.

There's the racialy insensitive, "Moo-latte."
--In case I need to explain that one; the Moo-latte is a dairy based sweet treat at Dairy-Queen that mixes milk, chocolate and coffee. So just to be clear, it is a MIXTURE of dark and light shades of brown, making a middle range product which they then name within one shifted vowel of a mildly offensive racial label. Not exactly tantamount to the Rodney King verdict but it's at least incredibly stupid.--

Then there's the Wendy's ode to stomach cancer, "Meat-a-tarian."
Yes, you could, but that doesn't mean you should.
There's just no more grown ups left in the world. Everyone seems to think meals consist of, "whatever we can get away with."

And, as honorable mention, I was just today made aware of the Burger King, "Angry Whopper." This does not represent an insulting word coinage but it does make explicit a disturbing undertone in the fastfood industry.

I'm not a crusader for animal rights but neither am I naive about how we treat what we eat. There is necessarily a brash vein of hostility in any industry run on whole-sale slaughter. What's more, as health wisdom has become common knowledge (as well as common sense), the escalating disregard displayed by the marketing of Tripple Whoppers, Monster Burgers and Baconaters (another example of openly hostile naming, sandwich as agent of doom) has created a culture of escalation and mutual asured destruction where no one, not the consumer and not the restaurant, is willing to back down.
Into this frey comes a sandwich with a weapons-grade nutrition label and a serious vendetta.
The Angry Whopper? It's as though our every meal time should be scored to Wagner's Flight of The Valkyries.

No...that's not okay